Meet the Artists

In my course work at the University of Utah, I was assigned to pick a client that I would tailor all semester projects towards. I chose the Park City Summit County Arts Council. I created a wide range of content, such as a marketing communications plan, strategic message plan, media kit, blog post, digital and print advertisements, and news release. 

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The advertising goal was to promote CREATE PC, which is an open art gallery and artist’s studio managed by the Park City Summit County Arts Council.

 

My advertisements are intended to target an audience who is between the ages of 35 and 55 years old and plan to use Facebook as a platform to communicate my message. 

 

This age group is known to be in the height of their professional careers and have the most money to spend on things that they want rather than need.

 

Features important to CREATE PC is its location on Main Street, which is arguably the busiest street for foot traffic in Park City. Another prominent feature is the fact that all art displayed in CREATE PC has been created by local artists.

Visually I plan to use the colors blue, green and yellow as those are the colors of the arts council’s brand. 

 

 

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